Meat, poultry and fish are very common sources of food poisoning bacteria. After inventor Augustas Alesiunas fell ill after eating some spoiled food he came up with the idea for “Foodsniffer” – a handheld smart gadget which can tell if food you are about to eat is expired or not.
Of course it needed an ad. No one talks about food poisoning and its horrible results (like long hours in your toilet). So we thought it had similarities with STDs: you have to avoid them, but no one talks how.
So we created this sexy PSA full of puns which brought attention to horrible results of food poisoning.
Sniff your food or else…