Disney is selling a full-body brown-skin costume of Maui from Moana for kids this Halloween, and people are offended.
1. People are accusing Disney of cultural appropriation for selling a brown-skin tattoo costume of Maui, a Polynesian demigod who is voiced by Dwayne “The Rock” Johnson in the upcoming film Moana.
2. The “authentic” costume is described on the Walt Disney Store’s website as including “allover Maui body tattoo screen art,” an “island-style skirt,” “photorealistic teeth art appliqués,” and “padded arms and legs for mighty stature.”
3. The zip-up costume, which costs nearly $50 along with a matching wig for another $15, has left many people wondering whether it should be considered a celebration of culture or is just a very offensive example of cultural appropriation.
— Samoa Planet (@SamoaPlanet) September 17, 2016
4. People took to social media to express how upset they were with the costume, saying “cultures are not costumes.”
5. People also expressed mixed feelings, wanting to support Polynesians who are working on the movie while still feeling the costume was not acceptable.
— TheBlackSheep.com (@LivinOffTheGrid) September 18, 2016
6. Other people were also excited about the character of Maui, who in Hawaiian mythology famously fished all the islands out of the sea, but felt the costume was still not OK.
— jess banks (@ProfBanks) September 18, 2016
7. People said Disney should be ashamed.
Um… yea NO! I did read somewhere today
"Make Hallowe'en great…
… Don't #Appropriate!"
— CLPOTTS (@carleekat) September 18, 2016
8. “My culture is not a costume,” one person tweeted.
— Keakeake (@8keakeake) September 18, 2016
9. People called it creepy to “Wear another culture’s skin!”
Maui Costume for Kids https://t.co/A5Phni36Vo This might be the creepiest thing Disney has ever done. "Wear another culture's skin!"
— Mikki Kendall (@Karnythia) September 17, 2016
10. Many were wondering in particular if Johnson, who is of Samoan ancestry and went to high school in Hawaii, was upset about the costume. BuzzFeed News reached out to representatives for Disney and Johnson for a response.
So I wonder if the rock is going to be as upset as the rest of us normal people about Disney selling this Moana costume 🤔
— Jess The Meal Scammer (@jessyjams) September 18, 2016
11. However, some people were not offended by the costume and instead said it was not a big deal.
This Moana costume thing. Calm down, Internet.
— Dadbod Billionaire, your true friend on-line ok (@DreamHostBrett) September 18, 2016
12. “It’s an animated movie, people, not a documentary,” one person said on Twitter.
— Napuapepper (@napuapepper) September 19, 2016
13. The movie has already come under fire as some people have accused Disney of fat-shaming Polynesians by making Maui look overweight. Others praised the portrayal of Moana, Disney’s first Polynesian princess, for having a realistic figure.
Moana is set to be released on Nov. 23.