People Are Angry About This Disney Costume They Say Is Brownface

Disney is selling a full-body brown-skin costume of Maui from Moana for kids this Halloween, and people are offended.

1. People are accusing Disney of cultural appropriation for selling a brown-skin tattoo costume of Maui, a Polynesian demigod who is voiced by Dwayne “The Rock” Johnson in the upcoming film Moana.

People Are Angry About This Disney Costume They Say Is Brownface

2. The “authentic” costume is described on the Walt Disney Store’s website as including “allover Maui body tattoo screen art,” an “island-style skirt,” “photorealistic teeth art appliqués,” and “padded arms and legs for mighty stature.”

People Are Angry About This Disney Costume They Say Is Brownface

People Are Angry About This Disney Costume They Say Is Brownface

 

3. The zip-up costume, which costs nearly $50 along with a matching wig for another $15, has left many people wondering whether it should be considered a celebration of culture or is just a very offensive example of cultural appropriation.

4. People took to social media to express how upset they were with the costume, saying “cultures are not costumes.”

5. People also expressed mixed feelings, wanting to support Polynesians who are working on the movie while still feeling the costume was not acceptable.

6. Other people were also excited about the character of Maui, who in Hawaiian mythology famously fished all the islands out of the sea, but felt the costume was still not OK.

7. People said Disney should be ashamed.

8. “My culture is not a costume,” one person tweeted.

9. People called it creepy to “Wear another culture’s skin!”

10. Many were wondering in particular if Johnson, who is of Samoan ancestry and went to high school in Hawaii, was upset about the costume. BuzzFeed News reached out to representatives for Disney and Johnson for a response.

11. However, some people were not offended by the costume and instead said it was not a big deal.

12. “It’s an animated movie, people, not a documentary,” one person said on Twitter.

13. The movie has already come under fire as some people have accused Disney of fat-shaming Polynesians by making Maui look overweight. Others praised the portrayal of Moana, Disney’s first Polynesian princess, for having a realistic figure.

Moana is set to be released on Nov. 23.

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