With every passing day, the demand for food in the world grows and people lose awareness of the origin and quality of the products to which they have access.
DuPont Nutrition & Health, the world leader in science and technology research, is not only putting measures in place to optimize food production around the world but also bringing healthier, more nutritious products to consumers.
The campaign in partnership with the agency Ogilvy & Mather NY and the producer Ars Thanea seeks to reveal to the world population another side of food: the inside. The “It’s What’s Inside” platform shows that not only physical ingredients are made of food, but a combination of science, ideas and knowledge. The pieces are a true tasting of creativity for our eyes.